Nissan Goes Badass for Their Toronto Ad Campaign

By: Shelby Lee Walsh - Published: Jul 20, 2009   Updated: Aug 17 2011 • References: nissan & adsoftheworld
Nissan just came out with these too-cool-for-school ads this July and I must say, they all make Nissan look pretty badass. Advertising Agency TBWA/Toronto came up with clever slogans like, “No one ever felt inspired to write a song about a blender” and “There is a reason no one dreams about their first vacuum cleaner.”

All three of the above ads basically sum up what Nissan aspires to be: inspirational, memorable and generally cool.

Implications - In a recent turn of events, consumers are pushing for more advertisements that trump the conventions of beauty by including 'regular' people. Thus, modern advertisements are calling for more rebellious models that speak to the more modern definition of what's attractive. Companies would be wise to capitalize on this by featuring ads that use more of these rebellious and out-of-the box models. Stats for Too-Cool-For-School Ads Trending: Older & Mild
Research: 5,487 clicks in 356 w
Interest: 4 minutes
Concept: Too-Cool-For-School Ads
Related: 59 examples / 45 photos
Segment: Neutral, 18-55
Comparison Set: 21 similar articles, including: $84,800 nissans, cute customizable cars, and butterfly-inspired cars.