Belgian fashion retailer Deleye is getting into the Christmas spirit with a suggestive sock stuffing ad.
However, instead of offering products to stuff your gift socks with, they are advertising their socks as an undies stuffer that will help the insecure man feel a bit more confident this holiday season.
Created by DDB Belgium, the ad plays off the universal male ‘size matters’ issue. But rather than promote wishful thinking like the recent Absolut Vodka 8 inches Absolut World ad, Deleye provides you with a practical solution at the cost of a pair of socks.
Stats for Suggestive Sizevertising
Trending: Older & Warm
Research: 19,473 clicks in 387 w
Interest: 4 minutes
Concept: Suggestive Sizevertising
Related: 52 examples / 40 photos
Segment: Males, 12-55
Comparison Set: 19 similar articles, including: suggestive fantasy ads, public fixtures made phallic, and suggestive sizevertising.
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