For the latest issue of Out, a magazine that caters to gay and lesbian culture, Tom Ford made his directorial debut with the â€œA Single Manâ€ film.
The former designer of Gucci and Yves Saint Laurent featured an Ed Westwick (of Gossip Girl fame) look-a-like in the Tom Ford â€œA Single Manâ€ editorial feature. The model looked suave and sophisticated in shots showcasing his slick-hair and attitude in a series of aristocratic fashion.
Implications - **You can actually be sued for getting look-a-likes in campaigns... Dig deeper on the below
Celebrities are undoubtedly an important part of the advertising industry. Celebrity-endorsed products are hugely beneficial to companies who use them and thus businesses using celebrity look-a-likes is not surprising. Rather than a company spending huge figures on a celebrity sponsorship, businesses can save money on advertising costs, yet retain all of the famous figure recognition in their advertising campaigns.
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