In a successful bid to be both provoking and talked about, the new Adam Lambert â€œDetailsâ€ Magazine editorial is an extremely racy set of photographs that show the homosexual American Idol alumni in some distinctly heterosexual embraces.
And by some distinctly heterosexual embraces I mean the Adam Lambert â€œDetailsâ€ Magazine shoot has the pop singer unnecessarily groping, fondling and making out with the completely nude model.
Implications - In business and marketing, the age-old adage "sex sells" will always play a substantial role in not just the way a product is designed, but also, the way it is presented and marketed to the public. Racy campaigns and photographs not only draw attention to a product, but also take consumers into a fantasy world that they would not otherwise get to live in, which is a very powerful means of persuasion.
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