Interactive Nutrition

Making health foods fun, brands adopt engaging packaging designs for allure

Implications - Encouraging healthy eating can be a challenge, particularly for picky eaters like kids. Seeking to add a more engaging element to nutritional goods, health brands are adding a sense of play through interactive packaging and aesthetics. This reflects a need for a more engaging approach to nutritional consumption.
SCORE: 5.7
Warm Top 5 Examples: 62,016 Total Clicks Apr 13 - Apr 15
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFoodYouthLife-Stages
Transformative Juice Bottles - Pinar Sut's Juice Bottle Packaging Can Turn into a Toy After Use
SCORE: 6.9
V. Hot 11,038 Clicks Pub: Sep 9, 14
Transformative Juice Bottles
Pinar Sut's Juice Bottle Packaging Can Turn into a Toy After Use
This juice bottle packaging design by Bora YILDIRIM is a concept that considers the use of the container once all of the beverage has been consumed. Individually, each of the Pinar Sut bottles has a... [More]
Playful Snack Blocks - Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
SCORE: 6.5
Hot 15,828 Clicks Pub: Jan 12, 15
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
To encourage kids to play and become more mindful of the effect wasteful packaging has on the environment, Varvara Komarova developed this fun snack packaging concept. Named, ‘BOOMASH,’... [More]
Interactive Monkey Packaging - Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
SCORE: 5.7
Warm 3,803 Clicks Pub: Apr 22, 15
Interactive Monkey Packaging
Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
Exotic Snacks knows how to turn healthy eating into a fun activity. First, the brand created fun animal visuals. Then they made the visuals more interactive. In this case, the latest Exotic Snacks... [More]
Sliceable Snack Cartons - Shake It Up Smoothie Packaging Compartmentalizes its Constituents
SCORE: 5.1
Warm 27,012 Clicks Pub: Apr 17, 13
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
There is certainly great convenience associated with complex snacks that are completely prepared before they’re sold, yet much of the flavor might be lost, and some consumers remain suspicious... [More]
Entertaining Cereal Boxes - The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
SCORE: 3.4
Warm 4,335 Clicks Pub: Apr 22, 15
Entertaining Cereal Boxes
The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
While there are many cereal boxes that contain a toy for kids to find, Kix Cereal takes a different approach with Storybox, turning the product box itself into the components for play. The “pop-... [More]