Malygina Marina Designs Interactive Branding for Kid's Yogurt

By: Meghan Young - Apr 21, 2015
References: behance.net & thedieline
There are more designers focusing on making packaging more useful and sustainable than ever, which often opens up a new territory of interactivity; this thermal packaging for Kid's Yogurt plays with that idea without being overly complicated. Targeting children, it doesn't turn into a traditional toy. Instead, the thermal packaging depict adorable animals under warm fruit blankets that disappear as it becomes warmer.

Designed by Malygina Marina, the yogurt thermal packaging addresses a parental concern about the food without turning them into a nag machine. The designer writes, "So the main idea is to get children interested in doing such boring thing as warming up yogurt before eating and to turn this process into a game."