Informal Invitation

Consumers turn to apps and mobile messages for casual peer-to-peer engagement

Implications - Seeking to bypass the need for face-to-face interaction, consumers, particularly young people, are turning to apps and mobile messaging to make greetings and invitations less formal. Using customized platforms for flair and individuality, consumers are able to connect with peers in a more easygoing manner, using digital techniques to extend communication in a streamlined way.
SCORE: 3
Untested Top 4 Examples: 6,276 Total Clicks Aug 12 - Oct 14
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureTechMobileGadgetsViral
Drinking Invitation Apps - The 'Beer?!' App is the Simplest Way to Ask Someone for a Drink
SCORE: 5.5
Warm 1,877 Clicks Pub: Sep 30, 14
Drinking Invitation Apps
The 'Beer?!' App is the Simplest Way to Ask Someone for a Drink
Just as there’s the Yo app to quickly say hi to someone, there’s the Beer?! app, so that you can ask someone for a drink. The app features a simple menu where you can add the names of... [More]
Interactive Starry Messaging Sites - The Written in the Stars Site Reveals Messages in the Night Sky
SCORE: 2.9
Untested 691 Clicks Pub: Dec 24, 13
Interactive Starry Messaging Sites
The Written in the Stars Site Reveals Messages in the Night Sky
‘Written in the Stars’ is a mobile messaging site optimized for iOS that lets users share festive holiday greetings in the sky. To send a starry message to someone, users must type a... [More]
Social Crooning Apps - Sing! App by Smule Lets You Invite Your Friends to Duet With You
SCORE: 1.1
Untested 2,423 Clicks Pub: Aug 9, 12
Social Crooning Apps
Sing! App by Smule Lets You Invite Your Friends to Duet With You
For those song-happy folks who love belting it out, the Sing! app by Smule will ensure you’ve got a friend or two to sing along with you. The Sing! app lets you invite friends to join in on... [More]
Personalized Birthday Greeting Apps - The ‘Groovideo’ App Creates Videos By Seamlessly M
SCORE: 1.3
Untested 1,285 Clicks Pub: Aug 15, 12
Personalized Birthday Greeting Apps
The ‘Groovideo’ App Creates Videos By Seamlessly M
A new application is available for creating customized personal birthday video greetings know as the ‘Groovideo’ App. This application is the latest and greatest for sending that special someone... [More]