Snacking Prestige

Junk food brands adopt a more refined aesthetic to create exclusive appeal

Implications - Seeking to heighten ordinary snack food items, brands are adopting a more upscale look. Using packaging designs reminiscent of imagery seen in fashion and contemporary art, brands are adding elements associated with luxury goods to add a sense of sophistication to everyday snacking.
SCORE: 5.9
Hot Top 4 Examples: 29,805 Total Clicks Jun 14 - Oct 14
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Fashionable Snack Packaging - Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
SCORE: 6.7
Viral 12,637 Clicks Pub: Jun 19, 14
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
Emily Fruit Crisps are female-targeted snacks that offer the indulgence and satisfying crunch of a crisp with the flavor and the health benefits that come from fruits. With a market that’s... [More]
Luxe Potato Chip Branding - This Smithuis Flavoured Chips Packaging is Designed by Peter Braakhuis
SCORE: 6
V. Hot 10,945 Clicks Pub: Aug 7, 14
Luxe Potato Chip Branding
This Smithuis Flavoured Chips Packaging is Designed by Peter Braakhuis
Resembling traditional takeout containers, this Smithuis chips packaging by Peter Braakhuis makes the classic snack less low-brow and more upscale. These artisan potato chip snacks are the result... [More]
Hipster Chip Branding - This Line of Branded Potato Chips Looks Modern and Quirky
SCORE: 4.9
Warm 4,142 Clicks Pub: Jun 5, 14
Hipster Chip Branding
This Line of Branded Potato Chips Looks Modern and Quirky
It is not the norm to come across beautifully branded potato chips for some reason; it could be the fact that the market has been stable for so long, so there is a lack of competition or the fact... [More]
Spacey Chip Packaging - Earth Control Natural Potato Chips Flavors Are Really Out of This World
SCORE: 5.5
Warm 2,081 Clicks Pub: Jul 14, 14
Spacey Chip Packaging
Earth Control Natural Potato Chips Flavors Are Really Out of This World
Earth Control is a Danish brand of natural potato chips with a mission to show off the craft of making hand-cooked potato chips. Building off the spacey theme of the brand’s name, each of the... [More]