Aroma by 2Yolk Uses Surreal Shapes

By: Jamie Danielle Munro - Published: Jun 14, 2014 • References: & lovelypackage
Aroma by 2Yolk is a drugstore brand that sells shampoo, conditioners and body soaps. The design company was looking to differentiate this brand from others on the shelves, so decided against depicting real splashes of water and fruit. Instead, they used shapes and colors to represent these items, but everything was done in more of a surreal way.

2Yolk states its intention with this line on Lovely Package, stating that they "chose stylized, abstract depictions of the two main ingredients: olive leaves dancing with balsam flowers, bay leaves and golden sesame oil, and milk and honey. The typography is sharp and black, an interesting counterpoint to the bright colour palette of the graphic design." While the package looks similar to other drugstore brands, it still stands out with the abstract design. Stats for Abstract Shampoo Packaging Trending: Older & Chilly
Research: 2,889 clicks in 101 w
Interest: 1.7 minutes
Concept: Aroma By 2Yolk
Related: 62 examples / 48 photos
Segment: Females, 18-55
Comparison Set: 23 similar articles, including: scandinavian skincare branding, gold-infused floral branding, and juxtaposed bakery branding.