Ridna Marka Juice Cartons Come Together to Form a Vivid Picture

By: Jana Pijak - Aug 1, 2014
References: gstudio.ua & ambalaj.se
Winning 1st Place in the Non-Alcoholic Beverage category at the 2014 Dieline Awards, Ridna Marka's juice branding pushes boundaries with its collaged visuals. The Ukranian juice line consists of four flavors that include clear apple, orange, tomato and cloudy apple.

The inspiration for the juice's branding and name is taken from the Soviet style of the 60s and 70s, a visual aesthetic that is regaining prevalence in the worlds of typography and design.

The idea behind this packaging was not only to recreate the look and feel of USSR groceries but to use nostalgic branding to sell a delicious product. Designer Yurko Gutsulyak's Ridna Marka branding concept can also be arranged to form a larger image that boasts illustrated versions of the juice's ingredients.