As water is something that vital to human life, it's pretty bizarre to think that luxury water products exist, but New Zealand Artesian Water was designed to catch the eyes of Chinese and New Zealand consumers. The branding for the artisan water was created by Marx Design, featuring a design that pulls off a balance of both purity and decadence.
The bottles source inspiration from glaciers and large bodies of water, as well as the decorative stamps that came from 19th century New Zealand. However, the bottles have got to be a little more costly than a postage stamp, as well as your average bottle of water. Either way, the bottles are a memorable way to brand New Zealand as the place to go for pure, premium water that's a cut above the rest.
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Research: 15,536 clicks in 92 w
Interest: 1.6 minutes
Concept: "luxury Water"
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Segment: Females, 18-55
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Artisan Water Branding
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