On-the-Go Zen

As the popularity of yoga rises, practice expands into unexpected locations

Implications - Seeking to attract health-conscious consumers, retailers and travel destinations are integrating activities like yoga to offer physical and mental well-being to consumers. Providing methods of relaxation in unexpected locations like airports, malls and office spaces, companies are using health-related services to create a sense of comfort, reflecting a rise in more adaptable health routines.
SCORE: 7
This Month and Mild Top 5 Examples: 8,832 Total Clicks May 15 - Nov 16
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DEMOGRAPHICS
Shopping Mall Fitness Facilities - The Top of Morinomiya Q's Mall Boasts a Runnable Track
SCORE: 7.5
V. Hot 7,699 Clicks Pub: May 4, 15
Shopping Mall Fitness Facilities
The Top of Morinomiya Q's Mall Boasts a Runnable Track
The recently opened Morinomiya Q’s Mall in Japan is a phenomenal new take on the retail shopping experience thanks to a state-of-the-art track that spans the roof of the building. The unique... [More]
Office Yoga Programs - The 'Workplace Yogi' Guides Employees Through Sessions of Yoga at Work
SCORE: 4.7
Mild 617 Clicks Pub: Nov 26, 15
Office Yoga Programs
The 'Workplace Yogi' Guides Employees Through Sessions of Yoga at Work
Rather than having people travel to a studio, the Workplace Yogi offers solutions for yoga at work. While fitness apparel, mats and props are typically needed for a normal practice, the Workplace... [More]
Pre-Flight Fitness Classes - The Sydney Airport's Active Living Room Helps Travelers Stay Fit
SCORE: 5.7
This Month and Mild 97 Clicks Pub: Nov 21, 16
Pre-Flight Fitness Classes
The Sydney Airport's Active Living Room Helps Travelers Stay Fit
Just last year, Australia’s Sydney Airport teamed up with the activewear brand Lorna Jane to open an Active Living Room in the T2 Domestic terminal. With a growing number of travelers trying... [More]
Bus Shelter Gyms - Reebok Transformed Bus Stop Ads into Temporary Outdoor Gyms
SCORE: 6.3
This Year and Mild 280 Clicks Pub: Jun 7, 16
Bus Shelter Gyms
Reebok Transformed Bus Stop Ads into Temporary Outdoor Gyms
An increase in healthy and active living has resulted in the installation of many outdoor gyms in locations around the world. In this same theme, Reebok recently transformed six bus shelters in... [More]
Workout Bus Shelters - Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station
SCORE: 6.3
This Quarter and Untested 139 Clicks Pub: Oct 21, 16
Workout Bus Shelters
Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station
To reiterate that humans are naturally “Made to Move,” an idea that’s central to the theme of its latest campaign, Lucozade decided to transform an ordinary bus stop into a place... [More]