Category
Lifestyle
Creatine Formats
Trend cluster
Category
On-the-Go
Zen
As the popularity of yoga rises, practice expands into unexpected locations.
3.8
Trend score
Trend
What is the On-the-Go Zen trend?
On-the-Go Zen: Seeking to attract health-conscious consumers, retailers and travel destinations are integrating activities like yoga to offer physical and mental well-being to consumers. Providing methods of relaxation in unexpected locations like airports, malls and office spaces, companies are using health-related services to create a sense of comfort, reflecting a rise in more adaptable health routines.
Trend themes
Themes within the On-the-Go Zen trend
Three behaviours holding the trend together01
Retail Fitness
Retailers and niche destinations are integrating fitness activities to offer physical and mental well-being to consumers.
02
Wellness at Work
Companies are offering yoga programs and wellbeing activities in the workplace to increase comfort, productivity, and encourage the union of mind and physical wellness.
03
Travel Wellness
Travel destinations are offering pre-flight or in-airport fitness studios to help travelers stay fit, relaxed, and make the most of their wait times.
Industry implications
What the On-the-Go Zen trend means for industry
Where the trend changes the playbookFor
Retail
Retailers are rethinking offerings, merging fitness and retail and offering niche destinations, seeking to attract health-conscious consumers.
For
Workplace
Companies are offering wellness activities in the workplace, enhancing the employee experience leading to increased comfort and productivity.
For
Travel
Travel destinations are rethinking their offerings, offering wellness activities like pre-flight fitness classes, exploiting emerging markets lead by health-conscious consumers.
Trend signals
Trend signals for On-the-Go Zen
Trend score 3.8 out of 10, from popularity 65%, activity 42%, freshness 8%.
Popularity65%
Activity42%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the On-the-Go Zen trend
5 featured examples from May 5, 2015 to Nov 21, 2016CategoryLifestyle
Shopping Mall Fitness Facilities
The Top of Morinomiya Q's Mall Boasts a Runnable Track
Retailers can leverage fitness-integrated concepts to enhance their appeal and engage consumers in new and immersive ways.
CategoryLifestyle
Office Yoga Programs
The 'Workplace Yogi' Guides Employees Through Sessions of Yoga at Work
A growing industry that encompasses both preventative and curative practices for enhancing well-being.
CategoryMarketing
Bus Shelter Gyms
Reebok Transformed Bus Stop Ads into Temporary Outdoor Gyms
The fitness industry can explore ways to expand outdoor fitness options and create unique experiences like pop-up fitness stations to draw in potential customers.
CategoryLifestyle
Pre-Flight Fitness Classes
The Sydney Airport's Active Living Room Helps Travelers Stay Fit
With the rise of health and wellness trends, airport and travel companies can innovate and differentiate themselves by adding in-airport fitness studios and wellness programs to i…
CategoryLifestyle
Workout Bus Shelters
Lucozade Turned a Bus Stop Shelter into an Active 'Wait Training' Station
Opportunity for fitness companies to partner with public transportation agencies to promote physical activity in urban areas.
