Keepsake Branding

Brands leave an impression by creating packaging that's meant to be kept

Implications - Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home.
SCORE: 7.5
This Quarter and Warm Top 6 Examples: 12,176 Total Clicks Feb 16 - Oct 16
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Consumer Insight Topics: FashionMarketingBranding
Bottled T-Shirt Packaging - Vestige Story Replaces Traditional Packaging With Reusable Glass Bottles
SCORE: 8.3
This Year and Viral 9,206 Clicks Pub: Feb 5, 16
Bottled T-Shirt Packaging
Vestige Story Replaces Traditional Packaging With Reusable Glass Bottles
Vestige Story is a Vancouver-based clothing label that is known for its sustainable and handmade apparel. The brand’s ‘Message in a Bottle’ t-shirt range also follows an eco theme... [More]
Baby Bottle Fragrances - Melanie Martinez's Cry Baby Perfume Milk Features a Nostalgic Scent
SCORE: 8.4
This Quarter and Hot 896 Clicks Pub: Oct 27, 16
Baby Bottle Fragrances
Melanie Martinez's Cry Baby Perfume Milk Features a Nostalgic Scent
Former ‘The Voice’ contestant Melanie Martinez is set to launch an unusual new fragrance called Cry Baby Perfume Milk. While the idea of a perfume inspired by milk may sound strange, the... [More]
Ancient Typography Oil Bottles - This Olive Oil Packaging Features Writing That is Read Backwards
SCORE: 7.5
This Quarter and Warm 515 Clicks Pub: Oct 24, 16
Ancient Typography Oil Bottles
This Olive Oil Packaging Features Writing That is Read Backwards
These olive oil bottles perfectly mix ancient inspirations with modern design for a visually appealing product. The olive oils are called ‘Tihasi’—named after a tamed olive tree... [More]
Honorary Japanese Tea Branding - Yojoki Tea Packaging Pays Homage to the Tradition of Tea Drinking
SCORE: 6
This Quarter and Warm 731 Clicks Pub: Oct 14, 16
Honorary Japanese Tea Branding
Yojoki Tea Packaging Pays Homage to the Tradition of Tea Drinking
The branding for Yojoki Tea looks to honor the tradition of Japanese tea drinking to help identify the perceived benefits and beauty therein. Designed by Ariel Di Lisio of Argentina, the Yojoki Tea... [More]
Wooden Tea Chests - 'Bewley's' is Offering Limited Edition Packaging for Its Teas
SCORE: 7
This Quarter and Warm 373 Clicks Pub: Oct 20, 16
Wooden Tea Chests
'Bewley's' is Offering Limited Edition Packaging for Its Teas
The brand ‘Bewley’s’ sought to offer a limited edition range of tea chests for its consumers and enlisted ‘RichardsDee’ agency to create them. The brand has been... [More]
Graphic Canned Scarves - These Scarf Packages Fuse Style With Function
SCORE: 6.6
This Quarter and Warm 455 Clicks Pub: Sep 27, 16
Graphic Canned Scarves
These Scarf Packages Fuse Style With Function
The scarf packages that these accessories come in were designed by ‘Typical Organization’ to completely turn the branding of these clothing items on its head. When shopping for scarves... [More]