Category
Tech
Desk Systems
Trend cluster
Category
Keepsake
Branding
Brands leave an impression by creating packaging that's meant to be kept.
4.6
Trend score
Trend
What is the Keepsake Branding trend?
Keepsake Branding: Unlike eco-focused packaging that focuses on minimal or biodegradable material, elaborate packaging that's meant to be kept or collected is being adopted by brands looking to leave an impression on consumers. This shift helps ensure that brands are remembered long after a product has been used or consumed by becoming a part of the home.
Trend themes
Themes within the Keepsake Branding trend
Three behaviours holding the trend together01
Keepsake Branding
Brands are investing in elaborate packaging that's meant to be kept, ensuring that they are remembered long after a product has been used or consumed by becoming a part of the home.
02
Limited Edition Packaging
Brands are offering limited edition packaging to reflect historical traditions of product consumption while encouraging current-day consumers to purchase it.
03
Ancient Inspired Packaging
Products are taking on packaging that is influenced by ancient typography and scripture, mixing an antediluvian inspiration with contemporary design to produce standout aesthetic products.
Industry implications
What the Keepsake Branding trend means for industry
Where the trend changes the playbookFor
Packaging Industry
The packaging industry can incorporate keepsake and limited edition packaging for their clients to leave an impression on consumers while increasing brand retention.
For
Fashion Industry
The fashion industry can incorporate keepsake and elaborate packaging for consumers to reuse in varying ways post purchase, increasing the lifespan and versatility of the product.
For
Perfume Industry
The perfume industry can create unique packaging reflective of the fragrance's nostalgic scent, like using vintage baby bottles or incorporating interactive packaging components, targeting novelty-hungry millennial consumers while extending the product's consumer lifespan.
Trend signals
Trend signals for Keepsake Branding
Trend score 4.6 out of 10, from popularity 62%, activity 67%, freshness 8%.
Popularity62%
Activity67%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Keepsake Branding trend
9 featured examples from Feb 5 to Oct 27, 2016CategoryArt & Design
Bottled T-Shirt Packaging
Vestige Story Replaces Traditional Packaging With Reusable Glass Bottles
The clothing industry can explore using sustainable packaging options like reusable glass bottles to attract eco-conscious customers.
CategoryPop Culture
Baby Bottle Fragrances
Melanie Martinez's Cry Baby Perfume Milk Features a Nostalgic Scent
The fragrance industry can capitalize on the demand for unique and nostalgic scents that resonate with consumers.
CategoryLifestyle
Honorary Japanese Tea Branding
Yojoki Tea Packaging Pays Homage to the Tradition of Tea Drinking
The Yojoki Tea branding could disrupt the traditional tea market by emphasizing the importance of tea traditions and relaxation techniques.
CategoryLifestyle
Wooden Tea Chests
'Bewley's' is Offering Limited Edition Packaging for Its Teas
Exploring innovative ways to package and present food and beverage products to enhance the overall consumer experience.
CategoryLifestyle
Ancient Typography Oil Bottles
This Olive Oil Packaging Features Writing That is Read Backwards
Incorporating unique and visually appealing packaging designs can differentiate products in the competitive food and beverage industry.
CategoryMarketing
Graphic Canned Scarves
These Scarf Packages Fuse Style With Function
The fashion industry can explore innovative packaging options to enhance the overall brand experience.
CategoryFashion
1920s-Inspired Makeup Collections
Bésame Cosmetics is Offering Products Inspired by the 20s
Disruption opportunity for beauty brands to innovate and create 1920s-inspired makeup collections, drawing inspiration from Bésame Cosmetics.
CategoryMarketing
Musical Candy Packaging
Hershey's TAKE5 Remixer is an Interactive Candy Bar That Makes Beats
Innovative packaging and interactive features can create new engagement opportunities for food and beverage brands to connect with customers.
CategoryLifestyle
Etched Coffee Canister Branding
The Mokador Arabica Blend is Packaged to Underline Value
Coffee brands can leverage unique package designs and etched branding to differentiate themselves in a crowded market and appeal to consumers seeking premium blends.
