The branding for Yojoki Tea looks to honor the tradition of Japanese tea drinking to help identify the perceived benefits and beauty therein. Designed by Ariel Di Lisio of Argentina, the Yojoki Tea branding segments the product using carefully designed packaging that treats each bud or blend as an honored item.
Consumer products are often created to be consumed and disposed with a focus more on convenience often being observed. The Yojoki Tea tea branding encourages one to take their time opening each layer and practice relaxation techniques before and while enjoying the Japanese tea hidden within.
The ornate branding for Yojoki Tea features an array of design elements that are all interconnected to convey the sense of time and care that was put into it.