The brand 'Bewley's' sought to offer a limited edition range of tea chests for its consumers and enlisted 'RichardsDee' agency to create them.
The brand has been around for many years and is known for its classic approach to tea, a fact that it wanted to reflect in the packaging of these boxes. RichardsDee also wanted to reflect the fact that the process of drinking tea is one that requires one to savor the flavors more than other drinks. The tea chests come in the form of simple wooden boxes that open at the top and feature the brand's labeling on them -- with each individual tea being discerned by color.
This limited edition packaging is able to reflect the historical tradition of tea drinking while encouraging current-day consumers to purchase it.