Artic Monkeys Uses a Distinct Branding Design

By: Jamie Danielle Munro - Aug 1, 2014
References: behance.net & packageinspiration
Although when looking at the title 'Artic Monkeys' one thinks immediately about the popular British brand, the creator behind the popsicles would prefer people to recognize their hunger for something sweet.

The branding for Artic Monkeys was done by Micky Fridman, who used a boxed design for the packaging. Most package designs for popsicles mould to the shape of the popsicle underneath, but this layout looks more like a box someone would place pasta in. Moreover, the graphics on the front make each individual flavor stand out, appealing to a more youthful demographic.

The Artic Monkeys popsicles are memorable, but could easily get confused for the British band of the almost same name (with only one letter of difference).