Going green has made its way into the scrapbooking and paper goods industry with the launch of this renovated line of Environment Paper by eclectic paper boutique firm Neenah Paper.
The company decided to team up with creative studio Design Army to give their look a makeover. The duo worked together on a concept that would tie in with their Environment Paper line, which led them to the bugs concept.
"Neenah loved it and agreed that as the new Environment line was being positioned as a new "species" of paper, the theme "Delightful Species" was an immediate hit," says design and advertising manager Tom Wright.
So not only are the notepads environmentally friendly, they’re also beautifully crafted and feature a bevy of fictitious bugs.
Stats for Eccentric Paper Branding
Trending: Older & Buzzing
Research: 7,113 clicks in 99 w
Interest: 2.9 minutes
Concept: Environment Paper
Related: 86 examples / 66 photos
Segment: Neutral, 18-55
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