Experiential Projection

Seeking to engage consumers, brands project 3D simulations for appeal

Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
SCORE: 2.9
Untested Top 5 Examples: 3,547 Total Clicks Jul 14 - Oct 14
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DEMOGRAPHICS
Consumer Insight Topics: TechFashionMultimediaHip Fashion
3D Projection Basketball Courts - The 76ers Basketball Court 3D Imaging Pumps Up Crowds Pre-Game
SCORE: 4.2
Mild 947 Clicks Pub: Sep 26, 14
3D Projection Basketball Courts
The 76ers Basketball Court 3D Imaging Pumps Up Crowds Pre-Game
Joshua Harris recently purchased a 3D technology from Quince imaging in order to make the pre and post-shows on the Philadelphia 76ers basketball court more exciting. The technology turns the... [More]
Projection-Mapped Shoe Ads - Adidas' Projection Mapping Brings Leo Messi to the Streets of Barcelona
SCORE: 3.4
Untested 902 Clicks Pub: Aug 13, 14
Projection-Mapped Shoe Ads
Adidas' Projection Mapping Brings Leo Messi to the Streets of Barcelona
After the conclusion of the 2014 World Cup, Adidas set up a projection mapping stunt to make it known that Leo Messi was back in Barcelona. The stunt also ties in with the release of the adizero f50... [More]
Superhero Projection Stunts - This Toy Ad Takes Projected Characters on a Journey Through London
SCORE: 3.5
Untested 1,093 Clicks Pub: Sep 15, 14
Superhero Projection Stunts
This Toy Ad Takes Projected Characters on a Journey Through London
To announce the arrival of the Disney Infinity 2.0: Marvel Super Heroes game to numerous gaming consoles, Marvel and Disney set up an impressive toy ad that took place on the streets of London.... [More]
Organic Visual Installations - 'The Origin of the World' Immerses Visitors with Animation
SCORE: 1.1
Untested 311 Clicks Pub: Jul 25, 14
Organic Visual Installations
'The Origin of the World' Immerses Visitors with Animation
The Origin of the World by Miguel Chevalier in Shanghai immerses visitors in a new world of visual art that wraps around a curved wall. The design is similar to other installations he’s done... [More]
Ethereal Holographic Runways - This Ralph Lauren Fashion Show Had a Holographic Projection on Water
SCORE: 2.3
Untested 294 Clicks Pub: Sep 10, 14
Ethereal Holographic Runways
This Ralph Lauren Fashion Show Had a Holographic Projection on Water
The Spring 2015 Polo Ralph Lauren fashion show was set up as an impressive 4D catwalk, where the images of models were projected onto a 60’ water wall in Central Park. With the dynamic nature... [More]