Seeking to engage consumers, brands project 3D simulations for appeal
Implications - Adding experiential allure to ordinary product unveilings and marketing approaches, brands are turning to 3D projections and visual simulations to engage consumer senses. Allowing consumers to feel as if they're apart of the brand experience, these projection tools allow representatives to convey their message in a more visual and immersive manner. This suggests a shift in consumer involvement away from mere spectator.
Trend Themes
1. Experiential Projection - Brands are using 3D projections and visual simulations to engage consumer senses, leading to a shift in consumer involvement away from mere spectator.
2. Organic Visual Installations - Developments in projection mapping technology offer opportunities to create new virtual realities, as well as opportunities to use them in immersive experiential marketing campaigns and installations.
3. Superhero Projection Stunts - The use of technology for interactive and immersive advertising campaigns provides brands with the ability to captivate and engage audiences in new and unique ways.
Industry Implications
1. Marketing and Advertising - Projection mapping and experiential marketing campaigns offer new ways to engage consumers and create buzz around a brand.
2. Entertainment - The use of projection mapping technology for concerts, live events, and theme parks can enhance the overall experience and offer consumers new forms of entertainment.
3. Sports and Recreation - Sports teams and organizations can use 3D projection mapping as a way to create a more immersive and engaging experience for fans at games and events.
5 Featured, 43 Examples:
216,267 Total Clicks
Date Range:
Jul 14 — Oct 14
Trending:
Untested
Consumer Insight Topics:
