It is not the norm to come across beautifully branded potato chips for some reason; it could be the fact that the market has been stable for so long, so there is a lack of competition or the fact that potato chips are targeted as a youngsters and child-friendly snack.
However, new brands are entering the market and creating hipster branded potato chips to appeal to young adults who like to munch on snacks that not only taste good, but look good as well. Don Perolete's line of potato chips are doing exactly that and they are bound to get noticed quickly.
Designed to look like a retro grandpa with a bowler hat and extravagant mustache, the vintage wallpaper-looking packaging is aesthetical and warm.
Stats for Hipster Chip Branding
Trending: Older & Warm
Research: 3,722 clicks in 98 w
Interest: 2.3 minutes
Concept: Branded Potato Chips
Related: 65 examples / 50 photos
Segment: Neutral, 12-55
Comparison Set: 24 similar articles, including: industrial chocolate branding, eccentric paper branding, and familial honey branding.
Hipster Chip Branding
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