Urban Fitness

Adding entertainment, health classes integrate cultural elements for appeal

Implications - Offering a more engaging form of fitness, classes and programs are integrating popular forms of entertainment for appeal. Using cultural dance styles and engaging scenarios to add a youthful allure to fitness, these workout routines speak to a shift toward more social and culturally integrated forms of well-being.
SCORE: 4.5
Mild Top 6 Examples: 11,033 Total Clicks Jul 13 - Aug 15
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Consumer Insight Topics: MarketingLifestyleDrinkingInteractive
Pre-Work Dance Parties - Kickstart Your Workday by Partying Early in the Morning
SCORE: 6.5
Hot 5,424 Clicks Pub: Jun 23, 14
Pre-Work Dance Parties
Kickstart Your Workday by Partying Early in the Morning
The Daylight Rave Parties in the neighborhoods of Brooklyn and Manhattan are quite a rage. If you’re having Monday blues, there is nothing better than a party to cheer you up. The Daylight... [More]
Glow-In-The-Dark Yoga Classes - Glow Flow Yoga Conducts its Classes Under Black Lights
SCORE: 6
Warm 2,377 Clicks Pub: Aug 1, 15
Glow-In-The-Dark Yoga Classes
Glow Flow Yoga Conducts its Classes Under Black Lights
In addition to suiting up in the usual workout gear, yogis heading to Glow Flow Yoga classes at The Modern Honolulu also have the option to decorate themselves with bodypaint in preparation for... [More]
Hip Hop Hybrid Dancercise - Tai-Chip-Hop is a Fusion of Traditional Tai-Chi and Urban Hip-Hop
SCORE: 4.5
Mild 893 Clicks Pub: Jul 16, 13
Hip Hop Hybrid Dancercise
Tai-Chip-Hop is a Fusion of Traditional Tai-Chi and Urban Hip-Hop
Infusing urban hip hop with a traditional Chinese meditative exercise, French company Domyos collaborates with Fred & Farid Shanghai to promote a new genre of fitness discipline called Tai-Chip-... [More]
Club-Recreating Exercise Franchises - Clubbercise Classes are a Club Anthem-Playing Fitness Party
SCORE: 2.1
Mild 1,825 Clicks Pub: Jul 17, 14
Club-Recreating Exercise Franchises
Clubbercise Classes are a Club Anthem-Playing Fitness Party
If you enjoy dancing to burn off calories, this British fitness party franchise might appeal to you. Clubbercise was started be three friends who grew frustrated with what they considered to be a... [More]
Diva-Inspired Yoga Classes - Yoga Eado Inspires a Fun Practice with a Celebrity Yoga Soundtrack
SCORE: 2.6
Untested 154 Clicks Pub: Jul 22, 15
Diva-Inspired Yoga Classes
Yoga Eado Inspires a Fun Practice with a Celebrity Yoga Soundtrack
Considering the public’s obsession with celebrity yoga, it was only a matter of time before ‘Bey-Asana’ was created. This unique fitness class runs at Yoga Eado in downtown... [More]
Healthy Dance Competitions - Jamba Juice's Blend in the Good Competition Wants to See Your Moves
SCORE: 2.7
Untested 360 Clicks Pub: Jun 24, 14
Healthy Dance Competitions
Jamba Juice's Blend in the Good Competition Wants to See Your Moves
In partnership with The DanceOn Network, Jamba Juice is launching the Blend in the Good contest, challenging people to show off their own dance moves with a YouTube video. Healthy juice and movement... [More]