The New Jamba Juice Ad Video is Full of Fruits and Juicy Drama

By: Jen Chae - Published: Jul 27, 2013 • References: jambajuice & great-ads.blogspot
This hilarious Jamba Juice ad video is truly juicy -- it re-enacts the type of drama that would typically fill an HBO reality show. Titled Juicy Affairs, the short campaign movie tells the story of romantic affairs gone wrong, in the world of talking fruits.

Aside from the ridiculous fruit costumes, the video is eccentric in many aspects. It incorporates cheating, angry emotions, cheesy puns and explicit fruit orgies. Advertising agency Tongal made sure to incorporate humor that would reach out to younger audiences, expanding its target market.

The plot attempts to break the stereotypical smoothie flavor of strawberry banana. Strawberry and banana have always been together, but one day, strawberry goes to "join" with other delicious flavors behind banana's back. Stats for Promiscuous Fruit Juice Campaigns Trending: Older & Mild
Research: 1,123 clicks in 147 w
Interest: > 3 minutes
Concept: Jamba Juice Ad
Related: 66 examples / 51 photos
Segment: Neutral, 12-55
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