Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Salt-N-Pepa, Hip Hop Icons (INTERVIEW)

TH Talks with the Duo at the Best Beer Festival in Toronto

— November 8, 2012 — Pop Culture
Legendary hip hop pioneers Salt-N-Pepa visited Toronto to help celebrate the city’s 18th annual Beer Festival.

The Grammy Award-winning artists have been making music since 1985, and we had the chance to sit down with the pair and learn a little bit about what it takes to stay in the rap game for more than 25 years.

6 Questions with Salt-N-Pepa

1. How do you manage to maintain such loyal fans over the years?

I think when Salt-N-Pepa came out we were really original. We were just three young chicks expressing ourselves and doing our thing. There weren’t any stylists or makeup artists or people giving you an image back then, and we think because we brought fun, femininity and fashion to hip-hop for women, a lot of women identified with us and they remember us as being a part of an important time in their lives.

2. You were the first female rap group to win a Grammy. How do you feel about the female hip-hop artists of today such as Nicki Minaj? 

I just feel like there’s room for more because when we were coming up there was Missy (Elliott), (Queen) Latifah, Eve, Lil’ Kim, and so many different women representing different women, so we’re wondering a little where all the other female rappers are today and would just like to see more of them. It’s always been a male dominated field and we always knew that, but there’s definitely room for some more females.

3. Who would you say you admire as a musician?

We’re team Rihanna!

4. What important trends do you see in music right now?

What’s really happening a lot now is collaboration. When we first started you would sometimes see collaborations, but now it’s all about the artists getting together on one track, which becomes a hit song and that’s a good trend that’s nice to see.

5. Where do you get your inspiration from?

Our fans. I know that’s kind of cliche but when we’re on the road for so long sometimes it can get difficult. But when we hit the stage and see how much people love and appreciate us it’s always surprising and exciting.

6. What are your most important hobbies?

A good workout. Pushin’ it real good.
Trend Themes
1. Maintaining Loyal Fans - Disruptive innovation opportunity: Explore new ways to engage and connect with fans over the years, such as leveraging technology platforms and personalized interactions.
2. Female Representation in Hip-hop - Disruptive innovation opportunity: Support and promote the visibility of female hip-hop artists through inclusive collaborations, mentorship programs, and platforms dedicated to showcasing their talent.
3. Collaborative Music Creation - Disruptive innovation opportunity: Develop innovative platforms and tools that facilitate collaboration among artists, enabling them to create hit songs together.
Industry Implications
1. Music Entertainment - Disruptive innovation opportunity: Incorporate virtual reality and immersive experiences into live performances to enhance audience engagement and create unique concert experiences.
2. Fashion Retail - Disruptive innovation opportunity: Collaborate with female hip-hop artists to create fashion lines that cater to the diverse styles and preferences of their fanbase.
3. Technology Platforms - Disruptive innovation opportunity: Build platforms that connect aspiring female hip-hop artists with industry professionals, providing them with the resources and support needed to succeed.
3
Score
Popularity
Activity
Freshness