Category
Lifestyle
Creatine Formats
Trend cluster
Category
Normalized
Escape
Couples opt for travel experiences that mimic ordinary life.
2.6
Trend score
Trend
What is the Normalized Escape trend?
Normalized Escape: Mimicking the experiences of home, travel destinations are enticing couples with accommodations that are rustic, simplistic and surprisingly ordinary. This shift towards normalcy in travel denotes a preference for familiar, comfortable experiences that are approachable and easy to enjoy.
Trend themes
Themes within the Normalized Escape trend
Three behaviours holding the trend together01
Normalized Travel
Travel destinations providing a preference for familiar, approachable experiences.
02
Secluded Luxury
Providing travelers with private, intimate holiday destinations.
03
Romantic Train Rides
Tours providing couples with scenic views and souvenirs.
Industry implications
What the Normalized Escape trend means for industry
Where the trend changes the playbookFor
Hospitality
An industry that is quickly evolving to incorporate unique experiences.
For
Travel
An industry that is responding to clients' preferences for comfort and familiarity.
For
Wine & Beverage
An industry that is incorporating historic and scenic elements into beverage tours and experiences.
Trend signals
Trend signals for Normalized Escape
Trend score 2.6 out of 10, from popularity 31%, activity 38%, freshness 8%.
Popularity31%
Activity38%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Normalized Escape trend
4 featured examples from Sep 15, 2013 to Oct 3, 2014CategoryWorld
Intimate Holiday Villas
The Villa Trullo Lets You Tie the Knot in a Home Away from Home
Opportunity for hotels, resorts, and vacation rental businesses to offer exclusive, intimate accommodations for destination weddings and private events.
CategoryWorld
Bijou Attic Hotels
Enjoy the 'Chic Ric et Fer' Attic Guest Room on Your Next Visit to France
Hotels can leverage cozy retreats and authentic experiences to attract guests and differentiate themselves in the competitive hospitality industry.
CategoryLifestyle
Winery Train Tours
The Niagra Wine Trail is Brought to Life with the Medina Railroad Museum
Tourism industries can offer guided wine tasting tours and new experiences showing the opportunities the local agriculture and farms in the area.
CategoryLifestyle
Lovebird Locomotive Rides
The Japanese Sagano Romantic Train Takes Couples on the Scenic Route
Disruptive innovation opportunity for train companies to create specialized scenic routes for couples.
