Food-Form Packaging

Product packaging shifts to clearly emulate ingredients

Implications - Moving beyond ingredient lists and text-based information, brands are using form and shape to visually convey a product's composition. Physically mimicking the shape of ingredients, this approach to packaging creates a visual link between the product's aesthetic and its contents.
SCORE: 4.3
Mild Top 5 Examples: 79,684 Total Clicks Jun 12 - Oct 14
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DEMOGRAPHICS
Food-Formed Branding - Fruits & Passion Packaging Takes the Shapes of its Scrumptious Contents
SCORE: 6.6
Viral 46,970 Clicks Pub: Jun 20, 12
Food-Formed Branding
Fruits & Passion Packaging Takes the Shapes of its Scrumptious Contents
It’s a shame for a gorgeous natural product to be boxed into a rigid rectangle, but such is not the case in many of the pieces from this Fruits & Passion packaging line. Two of the... [More]
Sliceable Snack Cartons - Shake It Up Smoothie Packaging Compartmentalizes its Constituents
SCORE: 5.1
Warm 27,012 Clicks Pub: Apr 17, 13
Sliceable Snack Cartons
Shake It Up Smoothie Packaging Compartmentalizes its Constituents
There is certainly great convenience associated with complex snacks that are completely prepared before they’re sold, yet much of the flavor might be lost, and some consumers remain suspicious... [More]
Fruity Skincare Packaging - Tony Moly's Skin Cream Containers Are Disguised as Fruits & Vegetables
SCORE: 3.9
Mild 2,540 Clicks Pub: Sep 7, 14
Fruity Skincare Packaging
Tony Moly's Skin Cream Containers Are Disguised as Fruits & Vegetables
Tony Moly’s skin cream containers take the shape of different kinds of fruits and vegetables, playing up the natural fruit extracts that each of the skincare products contains. With so many... [More]
Blossoming Candy Boxes - Embare's Brazilian Delights Candy Box Shows Off the Country's Flavors
SCORE: 2.9
Untested 1,152 Clicks Pub: Jul 3, 14
Blossoming Candy Boxes
Embare's Brazilian Delights Candy Box Shows Off the Country's Flavors
This playful candy box packaging was developed by Greco Design for Embaré, which is one of Brazil’s biggest companies in the food industry. When translated, Embaré means “tasty tree&#... [More]
Shapely Juice Pouches - This Juice Packaging Concept Plays Up Natural Fruit Shapes and Colors
SCORE: 1.9
Untested 2,010 Clicks Pub: Oct 6, 14
Shapely Juice Pouches
This Juice Packaging Concept Plays Up Natural Fruit Shapes and Colors
This juice packaging concept for Deliss by Erlinda Tandra presents an organic juice in an eco-friendly way that’s fresh and appealing. The juice packets are shaped just like the fruit flavor... [More]