There is something very interesting happening in Messex watches packaging that you occasionally see in timepiece advertizing, but rarely do you find in the way in which the accessories are wrapped. Based on the assumption that these chronographs would attract coupled customers, a group of students from the Malaysia School of Design integrated an erotic element.
These naughty but practical products are intended to improve the communication between partners where sex is concerned. Encouraging a more open dialogue about intimacy, Messex watches packaging makes this feature quite obvious. BeeChean Yong, Lim ChengHui Lim and YenQi Chia came up with a women's version and a men's version in the form of a hexagonal box. When you arrange them together with one opened up, you're presented with a view of what's between the legs of either sex.
Suggestive Timepiece Merchandizing
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Mixed Media Merchandizing
Earthy Dessert Branding
Organic Motif Merchandizing
Tubular Tote Branding
Psychedelic Dairy Branding