From Plane-Inspired Watches to Grid-Like Timepieces

By: Michael Hemsworth - Aug 31, 2014
The luxury market is expanding by leaps and bounds which has lead to the redevelopment of existing verticals; these square watch designs highlight how brands are taking a traditional product and putting a simple spin on it to effectively make it more appealing to a new demographic.

The consumer mindset is drawn to the oval shape because of it's inherently natural basis; it conjures notions of a symbiotic relationship with the environment and those around them. With that said, these square watch designs go against the grain to deliver something a little bit colder and aesthetically sound with regard to modern design. As we see futurism becoming a more prevalent aspect of the modern fashion industry, it's clear that the aesthetic these square watch designs take will spill outward into adjacent verticals.