Superstar

The Breil Watch Measures the Hour with Timeless Modernity

By: Amelia Roblin - Published: • References: coroflot & designbuzz
Looking at the Breil Watch by Matthew Lovell, one could imagine it to be a crisp relic from the 1970s, or alternatively a cutting-edge concept of the early 21st century. There's something very classic about the way its design celebrates geometry.

A broad square face is finished with an elegant piece of cornered glass, revealing a matte border beneath it that frames the smooth circular dial. The center's white color pops against its dark border, but marries to it handsomely through the addition of a metallic tab to its left side. In reaction, the hour and minute markers on the Breil Watch by Matthew Lovell are only imprinted on the fully exposed right half. This sharp branded detail and the unbalanced increments give the otherwise symmetrical accessory exquisite visual intrigue. Stats for Contemporary Square Chronographs Trending: Older & Mild
Traction: 4,892 clicks in 179 w
Interest: 2.9 minutes
Concept: Breil Watch By Matthew Lovell
Related: 83 examples / 64 photos
Segment: Males, 18-35
Comparison Set: 30 similar articles, including: pixelated analogue timepieces, cute captioned chronographs, and sensational tactile timepieces.