It's hard to believe that SpongeBob SquarePants has been around for ten years! To commemorate this milestone for everyone's favorite cartoon sponge, Nooka watches has created three watches called SpongeBob ZenV Alumnium Spongenvader, the SpongeBob Zub ZenH 20 Spongelevator, and the SpongeBob Zot Aluminum SpongeBamo.

Priced at (using the first photo, left to right) $275, $175, and $250, this SpongeBob Nooka Watch collection isn't cheap.

Implications - Consumers will often subconsciously form parasocial relationships with icons they see in the media. Products which promote or reflect these icons allow consumers to show their love and devotion for the character or company while also expressing their values to their peers. Industries can collaborate to create icon-flaunting products which appeal to niche demographics.