For the launch of the highly anticipated SR-1, the European automaker teamed up with the renowed watchmaker to create the Bell & Ross Peugeot Watch designed specifically with the car's specs in mind.
The Bell & Ross Peugeot Watch is made of stainless steel and features a snowflake-like dial that apparently took some of the most advanced machining processes in watch crafting to create. The minute and hour hands are nickel-plated and the leather strap uses the same leather found in the car's interior. The Bell & Ross Peugeot Watch debuts along with the SR-1 in Geneva next month.
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