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Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient

By: Amelia Roblin - Published: • References: ideabrand.ru & packagingoftheworld
It can be a bit of a stretch for young children to understand the relationship between solid foods and their liquid products, but Natural Fruit Puree packaging makes the connection clearer. The visual concept behind Russia's Idea Brand was to depict the primary ingredient in cartoon form and to make it seem as though the consumer is drinking directly from the succulent source.

Paired with each foil juice box is a green straw that matches the vivid color of the illustrated edible's leaves. Insert the pipette through a hole in the top of the pouch and it will appear like the vine, the stem or the twig that holds the fruit to the larger plant. Natural Fruit Puree packaging is earthy and playful for a scrumptious combination. Stats for Germinating Juice Branding Trending: Older & Average
Traction: 7,315 clicks in 83 w
Interest: 2.9 minutes
Concept: Natural Fruit Puree Packaging
Related: 81 examples / 62 photos
Segment: Neutral, 4-55
Comparison Set: 30 similar articles, including: practically open packaging, voluptuous infusion branding, and elaborate swing-type stoppers.