Superstar

Fruit Puree Packaging Mimics the Anatomy of its Primary Ingredient

By: Amelia Roblin - Published: Mar 26, 2013 • References: ideabrand.ru and packagingoftheworld
It can be a bit of a stretch for young children to understand the relationship between solid foods and their liquid products, but Natural Fruit Puree packaging makes the connection clearer. The visual concept behind Russia's Idea Brand was to depict the primary ingredient in cartoon form and to make it seem as though the consumer is drinking directly from the succulent source.

Paired with each foil juice box is a green straw that matches the vivid color of the illustrated edible's leaves. Insert the pipette through a hole in the top of the pouch and it will appear like the vine, the stem or the twig that holds the fruit to the larger plant. Natural Fruit Puree packaging is earthy and playful for a scrumptious combination.