Loukoumi packaging displays the primary ingredients of each delicious variety in repeated rows. Like a winning screen on a slot machine, the fresh-looking series of fruity symbols are arranged before the consumer, certainly exciting their taste buds.
The old favorite, Turkish delight, has been given a juicy new look with these clean white boxes, systematically arranged icons and a stimulating splash of color. Flavors of lemon, orange, grape and rose are displayed as delicious little photographs that have been worked into miniature matrix motifs.
To break up the repetition, Freehand's Kostas Dimotsantos applied bright bands that serve as the labels of Loukoumi packaging. They have delightful edges that are graphically stitched and an endearing handwritten-style typeface that makes the treats as approachable as the delectable recipe.
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Concept: Loukoumi Packaging
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Iconic Ingredient Branding
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