The Cocoa Metro Campaign is Crafty, Creative and Clever

By: Meghan Young - Published: Jan 12, 2012 • References: richter7 & ibelieveinadv
The Cocoa Metro campaign cleverly shows how its dark chocolate works. Instead of making customers bite and chew chocolate like regular chumps, this sweet maker has created a decadent line of dark chocolate drinks; the images in this ad campaign depict this creatively. It uses iconic drinking vessels such as juice boxes, pop cans and flasks to show just how Cocoa Metro’s chocolate can be ingested.

Conceived and executed by Salt Lake City-based ad agency Richter7, the Cocoa Metro campaign relies heavily on its crafty captures, which were photographed by Chad Hurst. Other than the fun interpretations of iconic drink silhouettes, the images are very simple. It allows people to focus on what matters most, the "dark drinking chocolate." Stats for Choco-Bar Juice Boxes Trending: Older & Mild
Research: 4,139 clicks in 224 w
Interest: 3 minutes
Concept: Cocoa Metro Campaign
Related: 59 examples / 45 photos
Segment: Neutral, 12-55
Comparison Set: 21 similar articles, including: hungry brain ads, controversial fitness campaigns, and surrealist activewear campaigns.