Re-Purposed Packaging

Conveying eco awareness, brands turn to recycled packaging material

Implications - Seeking to convey a more natural aesthetic, brands are turning to recycled packaging designs for sustainable appeal. Re-purposing materials such as newspaper and paper cards, brands are using an eco-friendly aesthetic to showcase a sense of awareness, illustrating commitment through branding techniques.
SCORE: 5.6
Warm Top 6 Examples: 40,064 Total Clicks Apr 13 - Feb 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleDrinkingBranding
Siamese Beverage Sleeves - This Double Beer Carrier is Resourceful in Both Material and Function
SCORE: 7.2
V. Hot 14,408 Clicks Pub: Feb 23, 15
Siamese Beverage Sleeves
This Double Beer Carrier is Resourceful in Both Material and Function
Those with low alcohol tolerances will be particularly drawn to this concept of a double beer carrier. When all that you want is to bring one bottle each to a buddy’s house, this portable... [More]
Recycled Soap Packaging - S.H.I.N.E. is a Project Focused in Mozambique for Those in Need
SCORE: 6.3
Hot 3,791 Clicks Pub: Jun 25, 14
Recycled Soap Packaging
S.H.I.N.E. is a Project Focused in Mozambique for Those in Need
S.H.I.N.E. is a project focused on Mozambique, and one of their offerings is soap. Gregor Johnstone was the one in charge of the branding for the soap, and he came up with a design that spoke to the... [More]
Recycled Journal Branding - Sustainable Duck Eggs Packaging Makes Resourceful Use of Paper Waste
SCORE: 6
Warm 7,964 Clicks Pub: Dec 17, 13
Recycled Journal Branding
Sustainable Duck Eggs Packaging Makes Resourceful Use of Paper Waste
Many “green” product wrapping initiatives may focus on simply reducing the consumption of material, but this example of sustainable duck eggs packaging goes a step further. Paper that... [More]
Recycled Soap Bottles - Ecover's New Dish Soap Bottle Raises Awareness on Ocean Plastic
SCORE: 5.5
Warm 1,661 Clicks Pub: Jul 12, 14
Recycled Soap Bottles
Ecover's New Dish Soap Bottle Raises Awareness on Ocean Plastic
Ecover is a company based in Belgium that makes eco-friendly cleaning products. Its new dish soap bottle designed by the Logoplaste Innovation Lab is made from 10% recycled plastic, aiming to raise... [More]
Recycled Cylindrical Wrappers - Woolfiller Packaging Reuses Card for Consistency with Brand Values
SCORE: 3.5
Warm 10,682 Clicks Pub: Apr 18, 13
Recycled Cylindrical Wrappers
Woolfiller Packaging Reuses Card for Consistency with Brand Values
The brand behind Woolfiller packaging would like to support the culture of consumers who repair their own garments, so it was only fitting that the product should be wrapped up with equal... [More]
Newspaper Beer Branding - Armadillo Brewery by Havard Fadnes Uses a Recycled Look
SCORE: 2.9
Mild 1,558 Clicks Pub: May 27, 14
Newspaper Beer Branding
Armadillo Brewery by Havard Fadnes Uses a Recycled Look
Armadillo Brewery used Havard Fadnes to help the company redesign its website and overall brand. For the bottling, Fadnes used a recycled aesthetic by wrapping the bottles in older newspapers... [More]