For a feline, the mouse makes an extremely well-balanced meal. Cat's Lunch packaging might not contain rodent-derived ingredients, but it asserts that its contents match all of the nutritional benefits of the notorious cheese lovers.
Alexandra Istratova wrapped the individual sausages with paper sleeves. These have been perforated into seven sections, suggesting the ideal size of slice that would make a single serving. Each of these tear-off bands on Cat's Lunch packaging has been decorated with cartoony graphics of mice, making up three slightly different varieties of bands. One features a series of scurrying mice, another has two facing towards the product's logo, and the third displays dietary icons within the body of the critter.
Mousy Pet Food Marketing
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