Beer brand company Coors Light came up with a creative way to get beer lovers to use social media to interact with their product. The #DammeCold promotional campaign teams up with notorious action figure celebrity Jean-Claude Van Damme to ask drinkers of the famous Coors Light beer to tell their best #DammeCold stories.
The #DammeCold campaign cleverly plays off of Van Dammes' boisterous popularity and the Coors Light cold-revealing beer packaging to give consumers a fun, unique and interactive way to tell their best beer drinking stories. The #DammeCold campaign encourages drinkers of Coors Light to use social media along with the #DammeCold hashtag to tell their most creative beer drinking stories to win cool prizes. Coors Light will share the top #DammeCold stories across the brand's various social media platforms.
Stats for Heroic Beer Promotions
Trending: Older & Mild
Research: 610 clicks in 101 w
Interest: 0.6 minutes
Concept: Coors Light
Related: 74 examples / 57 photos
Segment: Males, 18-55
Comparison Set: 27 similar articles, including: sculptural glass vessels, boozed-up bus shelters, and temperature activated beer label: blue mountains = cold beer.
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