Homespun Hygiene

Oral care receives a high-tech overhaul for convenient at-home usage

Implications - Seeking to reduce the need for frequent appointments to the doctor or dentist, consumers are turning to products that mimic professional services for a convenient, at-home alternative. Heightening traditional oral care with technology and state-of-the-art tools, consumers are seeking to take a more prominent role in the development of their own health, reflecting a more self-directed approach to well-being.
SCORE: 5.2
This Year and Mild Top 6 Examples: 10,423 Total Clicks Mar 14 - Jan 16
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Consumer Insight Topics: TechLifestyleGadgetsHealth
Connected Toothbrushes - G.U.M. Play Makes Keeping Track of Your Oral Health Quick and Efficient
SCORE: 5.7
Warm 2,878 Clicks Pub: Dec 30, 14
Connected Toothbrushes
G.U.M. Play Makes Keeping Track of Your Oral Health Quick and Efficient
The majority of products on the market that are “smart” in design are standalone items that can’t be interchanged, but with the G.U.M. Play smart sensor you’ll be able to... [More]
Amusing Gaming Toothbrushes - The 'Grush' Kids' Toothbrush Turns Brushing into a Video Game
SCORE: 5.2
Warm 4,735 Clicks Pub: Apr 13, 14
Amusing Gaming Toothbrushes
The 'Grush' Kids' Toothbrush Turns Brushing into a Video Game
San Francisco-based start-up Grush is developing a unique toothbrush that makes brushing fun by incorporating aspects of video games. The Grush system consists of a WiFi-enabled toothbrush with... [More]
Illuminated Oral Care Kits - The GLO Brilliant System Whitens Teeth at a Fraction of the Price
SCORE: 5.1
Warm 1,050 Clicks Pub: Jul 30, 15
Illuminated Oral Care Kits
The GLO Brilliant System Whitens Teeth at a Fraction of the Price
GLO Brilliant is an at-home oral care kit that whitens teeth without a visit to a pricey dental appointment. For those looking to keep their pearly whites clean and shiny, this oral care kit is a... [More]
Habit-Rewarding Toothbrushes - Beam Dental's Smart Brush Plan Offers Rewards for Good Oral Hygeine
SCORE: 4.9
This Year and Mild 648 Clicks Pub: Jan 20, 16
Habit-Rewarding Toothbrushes
Beam Dental's Smart Brush Plan Offers Rewards for Good Oral Hygeine
This incentivizing dental insurance firm is combining a smart brush with fun rewards. Based in Ohio, Beam Dental introduced an electric toothbrush dubbed the Beam Brush, which syncs to your... [More]
Dentist-Alerting Toothbrushes - This Oral-B Smart Tooth Updates the Dentist on Your Progress
SCORE: 2.8
Mild 938 Clicks Pub: Mar 5, 14
Dentist-Alerting Toothbrushes
This Oral-B Smart Tooth Updates the Dentist on Your Progress
In the modern world, the term “smart” can be tacked on to anything so this smart toothbrush is right in line with expectation. The toothbrush comes with its own smartphone app that will... [More]
Activity Tracking Toothbrushes - The Oral-B Professional Care 5000 Toothbrush is a Smart Tech Option
SCORE: 3.4
Untested 174 Clicks Pub: Nov 3, 15
Activity Tracking Toothbrushes
The Oral-B Professional Care 5000 Toothbrush is a Smart Tech Option
Your dentist and/or dental hygienist always gives you tips and tricks for how to brush more effectively, but the Oral-B Professional Care 5000 Toothbrush is here to be like your very own dental... [More]