Altered Athleticism

Athletic equipment is physically reinterpreted for consumer preference

Implications - Keeping in tow with a growing desire for product customization, brands are enhancing traditional athletic equipment with altered features for heightened appeal. Reinterpreting how sports are played and enjoyed, brands are reshaping equipment and adding extensions for both individual and communal enhancement, reflecting a shift towards more adaptable forms of active engagement.
SCORE: 4.1
Mild Top 4 Examples: 14,773 Total Clicks Oct 13 - Sep 14
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DEMOGRAPHICS
Cutting-Edge Sports Equipment - The Agent CTRUS Football Changes Color When It's Passed the Goalpost
SCORE: 6.7
V. Hot 10,634 Clicks Pub: Oct 8, 13
Cutting-Edge Sports Equipment
The Agent CTRUS Football Changes Color When It's Passed the Goalpost
You can already find GPS trackers attached to some of your favorite players, so it only makes sense that the Agent CTRUS Football should put forth the suggestion that fast-moving equipment might be... [More]
Handheld Surfboard Designs - The Slyde Handboards Allow You to Surf On Your Hands
SCORE: 2.9
Mild 2,322 Clicks Pub: Sep 20, 14
Handheld Surfboard Designs
The Slyde Handboards Allow You to Surf On Your Hands
Enhancing ordinary surfboarding with more experiential qualities, the Slyde Handboard offers users the chance to attach mini surfboards to their hands for balance and doing tricks. While surfing... [More]
Multi-Hoop Basketball Boards - No One Wins by Llobet & Pons Gives Everyone a Chance at Once
SCORE: 2.9
Untested 1,153 Clicks Pub: Nov 21, 13
Multi-Hoop Basketball Boards
No One Wins by Llobet & Pons Gives Everyone a Chance at Once
No One Wins by Llobet & Pons, a Berlin- and Barcelona-based studio founded by Jasmina Llobet and Luis Fernández Pons, is a tweaked basketball board. Shaped like some kind of alien continent, it... [More]
Surfboard Exercise Machines - The RipSurfer X Promotes a Lean and Toned Physique
SCORE: 3.3
Untested 664 Clicks Pub: Sep 29, 14
Surfboard Exercise Machines
The RipSurfer X Promotes a Lean and Toned Physique
Surfing is an intense full body workout that produces strong lean bodies many people would love to have; this surfboard exercise machine helps them achieve such a desire. Dubbed the RipSurfer X, it... [More]