Brands reward consumer commitment with tangible rewards
Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer.
Trend Themes
1. Gamification - Brands are using gamification tactics to reward consumer loyalty and test their patience and stamina.
2. Instant Gratification - Brands are rewarding consumers with tangible rewards that can be enjoyed immediately, appealing to a more youthful audience.
3. Good Behavior Rewards - Brands are developing loyalty programs that reward good behavior, creating a more enjoyable and quieter experience for other consumers.
Industry Implications
1. Marketing - Gamification can be utilized by marketers to increase consumer engagement and loyalty.
2. Retail - Instant gratification can be exploited by retailers to incentivize purchases and increase brand loyalty.
3. Entertainment - Good behavior reward systems can be used by theaters and other entertainment industries to create a more pleasant experience for other consumers.
5 Featured, 44 Examples:
166,314 Total Clicks
Date Range:
Apr 14 — Feb 16
Trending:
Untested
Consumer Insight Topics:
