Rewarding Patience

Brands reward consumer commitment with tangible rewards

Implications - Seeking to establish consumer loyalty, brands are turning to campaigns that test consumer patience and stamina. Encouraging buyers to test their limits through tasks like staring contests and waiting games, brands are rewarding the completion of such tasks with prizes and material appreciation, creating a closer connection between brand and consumer.
SCORE: 4.8
This Year and Untested Top 5 Examples: 2,931 Total Clicks Apr 14 - Feb 16
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DEMOGRAPHICS
Dance-Rewarding Vending Machines - Seventeen's Ice Cream Vending Machine Initiates a Dance Off
SCORE: 4.2
Mild 1,857 Clicks Pub: Apr 29, 14
Dance-Rewarding Vending Machines
Seventeen's Ice Cream Vending Machine Initiates a Dance Off
On April 26th, the Seventeen ice cream vending machine was set up in Shibuya’s Marui City, giving people the chance to bust a move in exchange for one of 17 Seventeen ice cream brand treats. The... [More]
Rewarding Movie Apps - The 'CineMode' Movie App Rewards Consumers for Good Behavior
SCORE: 5.1
This Year and Mild 187 Clicks Pub: Feb 23, 16
Rewarding Movie Apps
The 'CineMode' Movie App Rewards Consumers for Good Behavior
The ‘CineMode’ movie app is a unique application that rewards well-behaved movie-goers. In the age of smartphones, one of the biggest problems for cinemas are consumers who text or take... [More]
Spirited Scavenger Hunts - Goose Island Beer Co.'s Wild Goose Chase is a City-Wide Search for Prizes
SCORE: 4
Untested 374 Clicks Pub: Jun 3, 15
Spirited Scavenger Hunts
Goose Island Beer Co.'s Wild Goose Chase is a City-Wide Search for Prizes
Despite its name, the Wild Goose Chase hosted by the Goose Island Beer Co. is one where pursuit won’t be futile. The beer brand’s Wild Goose Chase is a city scavenger hunt where... [More]
Rewarding Smile Booths - Air Miles Entices a Younger Demographic with a Points Card Promotion
SCORE: 3.9
Untested 173 Clicks Pub: Jul 2, 15
Rewarding Smile Booths
Air Miles Entices a Younger Demographic with a Points Card Promotion
As part of a way to celebrate the 10 million active members who use already use its points card, Air Miles set up a huge promotion for its Mega Miles Contest. This involved a Smile Booth, which... [More]
Tedious Lineup Games - This Taco Bell Game Simulates the Torture of Waiting Around in Line
SCORE: 3.2
Untested 340 Clicks Pub: Jul 22, 14
Tedious Lineup Games
This Taco Bell Game Simulates the Torture of Waiting Around in Line
The Waiting Game is a new Taco Bell game that teases how close Canada is to getting the Cool Ranch Doritos Locos Tacos. Although this isn’t new to other parts of the world, there are many... [More]