Alcoholic Imitation

Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol

Implications - Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look.
SCORE: 3
Mild Top 4 Examples: 10,716 Total Clicks Jun 12 - Sep 14
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Consumer Insight Topics: Art & DesignMarketingDesignBranding
Quirky Soft Drink Branding - Hugh Heffernan Creates Kitschy Soda Packaging for Elixir
SCORE: 5.4
Warm 7,984 Clicks Pub: Jun 15, 12
Quirky Soft Drink Branding
Hugh Heffernan Creates Kitschy Soda Packaging for Elixir
Hugh Heffernan, a design student at the Cork Institute of Technology, created these cute and quirky bottles for the fictional company Elixir. The brightly hued soft drinks are hard to miss with... [More]
Imitation Beer Sodas - Hӧpt is a Line of Sodas Packaged Like Bottles of Beer
SCORE: 3.4
Mild 730 Clicks Pub: Sep 23, 14
Imitation Beer Sodas
Hӧpt is a Line of Sodas Packaged Like Bottles of Beer
When you think about social drinking, what probably comes to mind first is alcohol—but this is exactly the kind of thinking that Hӧpt is trying to reshape. The Hӧpt drinks come in bottles that... [More]
Basketball Star Sodas - The Coca-Cola Company Announced It Will Release a LeBron James Sprite
SCORE: 1
Untested 608 Clicks Pub: Mar 20, 14
Basketball Star Sodas
The Coca-Cola Company Announced It Will Release a LeBron James Sprite
There are LeBron James shoes, LeBron James gum and now there will be LeBron James Sprite. Coca Cola recently announced that it would be releasing a newly flavored version called ‘Sprite 6 Mix... [More]
Traditional Soda Label Redesigns - Frem Soda Labels Gets a Typographic Makeover From Faust
SCORE: 1.5
Untested 1,394 Clicks Pub: Dec 6, 13
Traditional Soda Label Redesigns
Frem Soda Labels Gets a Typographic Makeover From Faust
Denmark-based soda brand Frem has recently enlisted the help of Copenhagen based graphic designer Jonathan Faust in creating and completely redesigning 12 individual bottle labels for each of the... [More]