Category
Lifestyle
Texture Mimicry
Trend cluster
Category
Alcoholic
Imitation
Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol.
2.4
Trend score
What's Happening
What is the Alcoholic Imitation trend?
Alcoholic Imitation: Expanding beyond the traditional demographic of young consumers, soda brands are turning to alcohol-inspired packaging to diversify its market audience. Crafting bottles to imitate beer and liquor, beverage brands are using aesthetics associated with adulthood to add sophisticated allure to store-bought drinks, combining nostalgic childhood products with a more mature look.
Evidence
Examples of the Alcoholic Imitation trend
CategoryLifestyle
Quirky Soft Drink Branding
Hugh Heffernan Creates Kitschy Soda Packaging for Elixir
Innovation opportunity to create new and fun packaging for soft drinks, juices, and other beverages
CategoryLifestyle
Imitation Beer Sodas
Hӧpt is a Line of Sodas Packaged Like Bottles of Beer
Opportunity for developing creative packaging designs that mimic the appearance of alcoholic beverages for non-alcoholic drinks.
CategoryLifestyle
Basketball Star Sodas
The Coca-Cola Company Announced It Will Release a LeBron James Sprite
Opportunity for beverage companies to innovate with flavors and collaborate with celebrities to attract wider audiences.
CategoryArt & Design
Traditional Soda Label Redesigns
Frem Soda Labels Gets a Typographic Makeover From Faust
Beverage companies can seize the opportunity to revitalize their brand image by investing in label redesigns that capture consumer attention and convey a unique brand story.
Trend themes
Themes within the Alcoholic Imitation trend
Three behaviours holding the trend together01
Adult-Styled Packaging
Soda brands are using alcohol-inspired designs to diversify their market audience and add sophisticated allure to store-bought drinks.
02
Fun and Quirky Packaging
Designers are using Victorian aesthetics and psychedelic styles to create unique and kitschy packaging for soft drinks.
03
Celebrity Endorsements
Coca-Cola partnered with basketball player LeBron James to release a new flavor of Sprite, showing the importance of celebrity endorsements in the soft drink industry.
Industry implications
What the Alcoholic Imitation trend means for industry
Where the trend changes the playbookFor
Beverage Industry
From traditional soda companies to new up-and-coming brands, the beverage industry is constantly innovating in packaging, branding, and flavor development.
For
Design Industry
Designers are creating unique and playful packaging for the soft drink industry using new technologies and taking inspiration from vintage design styles.
For
Celebrity Partnerships
As seen with LeBron James and Coca-Cola, celebrity partnerships are important for branding and creating hype around new soft drink releases.
Trend signals
Trend signals for Alcoholic Imitation
Trend score 2.4 out of 10, from popularity 37%, activity 28%, freshness 8%.
Popularity37%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
