Denmark-based soda brand Frem has recently enlisted the help of Copenhagen based graphic designer Jonathan Faust in creating and completely redesigning 12 individual bottle labels for each of the soda flavors.
Not only are the results a collection of visually appealing, attractive, hip redesigns, they also have a universal story behind them through its typography. For example, for the Cola bottle, Faust created a western wood type to tie the brand to its American origins. For the raspberry soda, the typeface is of a typical wooden sign found in fruit stands and farmer's markets in the suburbs.
“If it’s made correct the customer should see the references and get that “aha!-experience” and probably a little smile, you work with their feelings and they will remember the product”, Faust says about the labels.