Nail Refinement

Seeking a professional aesthetic, consumers turn to custom nail kits and tools

Implications - While DIY manicures are certainly not a new phenomenon, consumers are taking it one step further by using kits and professional products to create a more refined end result. Seeking to emulate what you would receive at high-end salons, consumers are replicating skill sets and techniques traditionally acquired through training, providing sophisticated aesthetics through more accessible, at-home means.
SCORE: 4.3
Warm Top 4 Examples: 18,133 Total Clicks Jul 12 - Sep 14
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Consumer Insight Topics: FashionSpecialHolidayCosmetics
Critter-Faced Manicure Kits - This Manicure Kit is Perfect for Animal Lovers
SCORE: 6.5
V. Hot 10,231 Clicks Pub: May 28, 13
Critter-Faced Manicure Kits
This Manicure Kit is Perfect for Animal Lovers
This adorable manicure kit is perfect for pet owners or animal lovers. I’m personally terrible with self-manicures, but these temporary nail tattoos remove the pressure that comes along with... [More]
Lifestyle-Advising Manicure Guides - WAH Nails Book 'Downtown Girls' is a Guide to All
SCORE: 4.2
Warm 2,200 Clicks Pub: Sep 10, 13
Lifestyle-Advising Manicure Guides
WAH Nails Book 'Downtown Girls' is a Guide to All
Downtown Girls is the second publication by WAH nails. In an interview with Wonderland Magazine, creator and author Sharmadean Reid explains how the second book evolved from a suburban aesthetic to... [More]
Geek-Chic Manicure Kits - The Typography Nail Polish Set is Text-Laden
SCORE: 2.3
Mild 1,664 Clicks Pub: Jul 5, 12
Geek-Chic Manicure Kits
The Typography Nail Polish Set is Text-Laden
The Typography nail polish set by The New Black gives manicure enthusiasts a way to easily achieve the newspaper look that’s been popular throughout the past few seasons. Being sold at... [More]
Eye-Popping 3D Nails - The Nail Art Wrap Set Comes with 3D Glasses for Your 3D Nails
SCORE: 2.8
Mild 4,038 Clicks Pub: Oct 2, 13
Eye-Popping 3D Nails
The Nail Art Wrap Set Comes with 3D Glasses for Your 3D Nails
From cats to hovering astronauts, the Nail Art Wrap Set is a creative addition to bring your nails to life. The $25 set comes with various vibrant and handmade designs, including pop culture icons,... [More]