Franchise Mashup

Iconic brands join forces to bring diverse fan bases together

Implications - Realizing the potential in diverse market audiences, big name brands are collaborating together to create fusion products and campaigns. Merging different franchises like Star Wars and LEGO together, marketers are using globally recognized products to add familiarity to campaign strategies, allowing retailers to reinvent themselves without sacrificing their sense of heritage or status.
SCORE: 6.3
Warm Top 6 Examples: 14,719 Total Clicks Sep 14 - Dec 15
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureTechGamesToysLife-Stages
Galactic Franchise Footwear - The adidas Superstar 'Star Wars' Sneakers Can be Totally Customized
SCORE: 8.3
Viral 10,052 Clicks Pub: Nov 17, 15
Galactic Franchise Footwear
The adidas Superstar 'Star Wars' Sneakers Can be Totally Customized
Those eagerly anticipating the release of the latest Star Wars film can quench their thirst for the science fiction franchise with the adidas Superstar ‘Star Wars’ Sneakers that are... [More]
Co-Branded Blanket Fashion - Pendleton Woolen Mills Partnered with Ugg & Levi to Create Hip Looks
SCORE: 7.6
V. Hot 1,599 Clicks Pub: Oct 22, 15
Co-Branded Blanket Fashion
Pendleton Woolen Mills Partnered with Ugg & Levi to Create Hip Looks
Giving the old blanket company a new edge, Pendleton Woolen Mills recently partnered with hip clothing and pop culture brands like Ugg, Levi’s and even the Star Wars franchise to create pieces... [More]
Co-Branded Sci-Fi Sculptures - A hidden Lab.'s Star Wars Sculptures Reinvents Galactic Characters
SCORE: 6.9
Hot 1,864 Clicks Pub: Nov 16, 15
Co-Branded Sci-Fi Sculptures
A hidden Lab.'s Star Wars Sculptures Reinvents Galactic Characters
Hong Kong’s ‘A hidden Lab.’ will be hosting a lineup of Star Wars sculptures in line with the latest sci-fi film. This release will feature iconic characters in a more artistic... [More]
Promotional Virtual Reality Headsets - The Star Wars Google Cardboard is a VR Headset for Fans
SCORE: 5.8
Warm 594 Clicks Pub: Dec 3, 15
Promotional Virtual Reality Headsets
The Star Wars Google Cardboard is a VR Headset for Fans
The consumer goods market has literally become overrun over the past several months with different variations of products all centered around the Star Wars franchise, and telecommunications brand... [More]
Fast Food Energy Drinks - This McDonald's Monster Combo is a Boost of Energy with a Burger
SCORE: 4.2
Mild 275 Clicks Pub: Oct 22, 15
Fast Food Energy Drinks
This McDonald's Monster Combo is a Boost of Energy with a Burger
To beat carb comas before they set in, there is now a McDonald’s Monster combo that provides an energy drink with each burger. McDonald’s is currently testing the McDonald’s... [More]
Mashup Movie Games - The LEGO Star Wars App Lets You Choose the Ending For Your Own Short Film
SCORE: 3.6
Untested 335 Clicks Pub: Sep 18, 14
Mashup Movie Games
The LEGO Star Wars App Lets You Choose the Ending For Your Own Short Film
The LEGO Star Wars app is just one of the latest mashups of the two legendary brands. The free iOS app gives you a game on your phone to play that is out of this world. When you sign in with your... [More]