Feminized Collectible

Action figures are no longer treated as boy-centric toys

Implications - Action figures are often seen as more serious, less feminine versions of toys that are not to be played with, but collected. As gender stereotypes change, however, so to does the action figure and all it represents. Femalecentric collectibles are battling their men-specific predecessors signifying a shift in how little (and big) girls play.
SCORE: 4.7
This Year and Mild Top 4 Examples: 5,539 Total Clicks Jun 14 - Feb 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Inspiring Engineer Dolls - The Goldie Action Figure Doll Promotes Innovation and Creativity
SCORE: 3.4
Warm 3,020 Clicks Pub: Nov 8, 14
Inspiring Engineer Dolls
The Goldie Action Figure Doll Promotes Innovation and Creativity
With so many of its toys designed to be dynamic, GoldieBox has finally introduced an action figure doll that can keep up with whatever a creative young mind can create. Goldie is a doll that’... [More]
Heroic Female Action Figures - The 'DC Super Hero Girls' were Collaboratively Created by DC & Target
SCORE: 5.1
This Year and Mild 637 Clicks Pub: Feb 27, 16
Heroic Female Action Figures
The 'DC Super Hero Girls' were Collaboratively Created by DC & Target
In a collaborative effort between superstore Target and DC Comics, these female-honoring actions figures called the ‘DC Super Hero Girls’ are set to be launched. The idea behind these... [More]
Positive Female Action Figures - IAmElemental Action Figures Boast Strong Quads Not Big Breasts
SCORE: 4.7
Mild 1,841 Clicks Pub: Jun 26, 14
Positive Female Action Figures
IAmElemental Action Figures Boast Strong Quads Not Big Breasts
The toy industry is sorely lacking in action figures that appeal to little girls; enter the IAmElemental Action Figures. With a focus on strong quads rather than big breasts, it sends a positive... [More]
Female Action Hero Ads - This Ad Features GoldieBlox Female Dolls as Iconic Male Protagonists
SCORE: 2.9
Untested 41 Clicks Pub: Nov 12, 15
Female Action Hero Ads
This Ad Features GoldieBlox Female Dolls as Iconic Male Protagonists
This ad from GoldieBlox uses female action hero dolls to address gender equality issues within Hollywood. The ad shows iconic male roles being portrayed by female dolls. The commercial begins with... [More]