Communal Disconnect

Consumers turn to public spaces to digitally detach

Implications - Offering a social alternative to digital isolation, retailers are transforming public spaces into anti-internet zones for communal appeal. Seeking to maintain social interaction, consumers are turning to cafes and outdoor areas that block WiFi access and smartphone signals, allowing consumers to detach from online behavior without sacrificing peer-to-peer engagement.
SCORE: 5.1
Mild Top 6 Examples: 12,802 Total Clicks Jan 13 - May 15
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DEMOGRAPHICS
Consumer Insight Topics: TechWorldMarketingTravelCommercials
Designated Dead Zones - On/Off Exhibition Invited the Public into a Completely Connectionless Space
SCORE: 4.5
Warm 5,157 Clicks Pub: Nov 11, 13
Designated Dead Zones
On/Off Exhibition Invited the Public into a Completely Connectionless Space
In most of the popular escape destinations around the world, it’s quite easy to find a wifi connection and even a signal for your mobile phone. The difficulty associated with switching off is... [More]
Internet Ban Documentaries - 'No Internet Week' Bans Digital Natives from Using the Internet
SCORE: 5.7
Warm 2,063 Clicks Pub: Dec 18, 13
Internet Ban Documentaries
'No Internet Week' Bans Digital Natives from Using the Internet
In today’s modern age, where almost everyone is dependent on some form of technology, creative agency Mother London has enlisted the help of addictions specialist and psychotherapist Sarah... [More]
Wireless Signal Blocking Cafes - The Faraday Cafe is an Unconnected Space Outside of the Media
SCORE: 5.5
Mild 2,058 Clicks Pub: Jul 21, 14
Wireless Signal Blocking Cafes
The Faraday Cafe is an Unconnected Space Outside of the Media
For those who aren’t strong enough to make their home a device free, or at the very least an Internet-free, space, there is a wireless signal blocking cafe that helps people disconnect when... [More]
Unplugged Forest Festivals - Innocent Unplugged is a Tech-Free Retreat in the British Countryside
SCORE: 4.7
Mild 1,456 Clicks Pub: May 25, 15
Unplugged Forest Festivals
Innocent Unplugged is a Tech-Free Retreat in the British Countryside
Located in a forest in Kent, the annual Innocent Unplugged festival is a whimsical and eco-friendly retreat that invites individuals to leave behind their mobiles for a weekend of community. Deemed... [More]
Anti-Internet Chocolate Zones - Kit Kat Sets Up a No Wifi Zone without Internet to Give a Break
SCORE: 3.8
Untested 1,776 Clicks Pub: Jan 21, 13
Anti-Internet Chocolate Zones
Kit Kat Sets Up a No Wifi Zone without Internet to Give a Break
These days, wifi zones are everywhere, but try finding an intentionally web-free spot like the Kit Kat WiFi zone. Kit Kat takes this approach with a campaign to give people a break. The chocolate bar [More]
Rejuvinating Travel Commercials - Florida Wants People to Visit in Order to 'Unplug and Reconnect'
SCORE: 3.7
Untested 292 Clicks Pub: May 26, 15
Rejuvinating Travel Commercials
Florida Wants People to Visit in Order to 'Unplug and Reconnect'
Sun, sand and the promise of warm weather are just a few of the many things that naturally draw people to a tropical paradise, so Discover The Palm Beaches’ ‘Unplug and Reconnect’... [More]