Kit Kat Sets Up a No Wifi Zone without Internet to Give a Break

By: Jonathon Brown - Published: Jan 21, 2013 • References: kitkat & ibelieveinadv
These days, wifi zones are everywhere, but try finding an intentionally web-free spot like the Kit Kat WiFi zone. Kit Kat takes this approach with a campaign to give people a break. The chocolate bar’s marketing has always centered around taking a second to relax and enjoy the simple things in life (like chocolate).

This campaign creates an no WiFi zone that actually blocks reception and Internet access within a 5 meter radius. So instead of finding Internet, you find anti-Internet. The concept is meant to draw attention to Western society's online activity and propose the idea that maybe it’s all a little too much. Kit Kat created this no-WiFi zone to give people a chance to interact with real people and get out of their phones and tablets. Stats for Anti-Internet Chocolate Zones Trending: Older & Mild
Research: 1,668 clicks in 173 w
Interest: 0.9 minutes
Concept: Wifi Zone
Related: 68 examples / 52 photos
Segment: Neutral, 12-35
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