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A line of seven different chocolate bars is able to be marketed in such a way that encourages bulk buying. Week Chocolate packaging has been branded with a different day of the week on each flavor and brightened up with a vivid color that corresponds to each.

This strategy suggests that the consumer might like to purchase seven treats all at once, perhaps to give them as a gift or to share with the family each night after dinner. White Coffee, Spicy Watermelon, Vanilla Orange, Double Milk and Extra Mint correspond specifically to Monday, Tuesday or Wednesday and offer to sweeten up your usual routine. Giovanni Aiello's Week Chocolate packaging is simple but bold and effective, making your combined cocoa and sugar addiction feel like an everyday excuse to indulge.