'DieselReboot' Brings Art from Tumblr to the Streets of Paris

By: Laura McQuarrie - Published: Oct 19, 2013 • References: dieselreboot.tumblr & psfk
The 'DieselReboot' campaign is all about sourcing new creatives and talent from all over the globe through Tumblr. For Diesel's newest stunt, artistic director Nicola Formichetti sifted through thousands of submitted art pieces and whittled the group down to 1,000 artists to have their work shown on the walls and windows of Paris' Galeries Lafayette.

The 'Show Me Your Artwork' project gives the building a whole new life and incredible exposure for thousands of unknown artists, who may only be appreciated online. The campaign brings digital art into the streets of Paris, creating the perfect place to spark inspiration, get people to snap photos and start dialogue. This branch of the 'DiselReboot' campaign will remain on display until the 24th of October. Stats for Tumblr-Curated Art Installations Trending: Older & Average
Research: 1,100 clicks in 135 w
Interest: 0.5 minutes
Concept: Dieselreboot
Related: 64 examples / 49 photos
Segment: Females, 12-35
Comparison Set: 23 similar articles, including: psychedelic celebrity illustrations, social media-sourced models, and patterned bicycle protectors.