Sensory Confection

Ordinary treats are revamped with unexpected textures for sensory appeal

Implications - Moving beyond taste and flavoring, consumers are turning to diverse textures for experiential appeal. Adding unexpected ingredients like exploding candy to cakes and breath mints, consumers are seeking to enhance ordinary goods with heightened sensory qualities, reinventing routine recipes with features that challenge mainstream conceptions of food and flavor.
SCORE: 3.2
Untested Top 6 Examples: 9,160 Total Clicks Sep 13 - Aug 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleFood
Bubblegum-Like Berries - Waitrose's Bubbleberry Looks Like a Strawberry, Tastes Like Gum
SCORE: 5.1
Mild 1,760 Clicks Pub: May 3, 14
Bubblegum-Like Berries
Waitrose's Bubbleberry Looks Like a Strawberry, Tastes Like Gum
Once wildly popular in the 19th century, “Fragaria Moschat” is a very strange fruit that looks like a strawberry and tastes like bubblegum and now, Waitrose is rebranding the berries... [More]
Explosive Candy Truffles - Blogger HowSweetEats Infuses Pop Rocks into Chocolate Truffles
SCORE: 2.6
Mild 1,467 Clicks Pub: Jul 5, 14
Explosive Candy Truffles
Blogger HowSweetEats Infuses Pop Rocks into Chocolate Truffles
These delicious chocolate truffles by blogger HowSweetEats are rolled in a layer of explosive Pop Rocks candy for an added crackling taste. You can make these simple truffles at home if you’re... [More]
Crackling Breath Mints - 32 Effervescent Breath Treatment with IsoVoxy is Pop Rocks for Adults
SCORE: 3.5
Mild 5,046 Clicks Pub: Sep 28, 13
Crackling Breath Mints
32 Effervescent Breath Treatment with IsoVoxy is Pop Rocks for Adults
The 32 Effervescent Breath Treatment with IsoVoxy offers a new experience when it comes to breath mints. As though inspired by the fun childhood candy Pop Rocks, it has a crackling effect as soon as... [More]
Explosive Firecracker Pops - These Pop Rock Cake Pops Fourth of July Treats Go Off with a Bang
SCORE: 1.7
Untested 718 Clicks Pub: Jul 3, 14
Explosive Firecracker Pops
These Pop Rock Cake Pops Fourth of July Treats Go Off with a Bang
These delicious firecracker cake pops by blogger and foodie She Knows are great Fourth of July treats to make in honor of Independence Day. Inside lurks an explosive surprise that is sure to make... [More]
Candy-Covered Donuts - These Delicious Soda-Inspired Donuts Feature Fun Pop Rocks Sprinkles
SCORE: 1.7
Untested 54 Clicks Pub: Jun 23, 15
Candy-Covered Donuts
These Delicious Soda-Inspired Donuts Feature Fun Pop Rocks Sprinkles
The ‘Vegetarian Ventures’ blog recently developed a recipe for lemon-lime glazed donuts garnished with Pop Rocks sprinkles. Inspired by the some of the most beloved 90s treats, these... [More]
Carbonated Chocolate Lollipops - These Decorative Lollipops Feature a Surprising Crackle Factor
SCORE: 1.7
Untested 115 Clicks Pub: Aug 14, 15
Carbonated Chocolate Lollipops
These Decorative Lollipops Feature a Surprising Crackle Factor
Chocolate lollipops are a sugary treat adored by all audiences. Recently, dessert blogger Heather of Sprinkle Bakes created a recipe that makes the popular candy even more enjoyable. Carbonated... [More]