Shock Apparel

A desire to instill intrigue has brands inciting controversy

Implications - As consumers become more open to more unique forms of self-expression, brands are referencing controversial subject matters and viewpoints to incite consumer discussion. Selling apparel pieces that feature religious figures or allude to violence, retailers are seeking to create media attention despite potential backlash, reflecting the use of bolder and unfiltered marketing techniques.
SCORE: 5.3
Warm Top 4 Examples: 18,193 Total Clicks Sep 12 - Sep 14
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DEMOGRAPHICS
Bloody Collegiate Sweaters - This Kent University Crewneck Commemorates the Vietnam War Protests
SCORE: 6.8
V. Hot 4,761 Clicks Pub: Sep 15, 14
Bloody Collegiate Sweaters
This Kent University Crewneck Commemorates the Vietnam War Protests
Retailer Urban Outfitters is under media scrutiny for created these Kent University crewneck sweaters that commemorate the Army National Guardsmen firing at several students in 1970 for protesting... [More]
Controversial Customized Tees - Peace, Progress & Pleasure Creates Political Apparel
SCORE: 6
Hot 6,027 Clicks Pub: Sep 18, 12
Controversial Customized Tees
Peace, Progress & Pleasure Creates Political Apparel
Peace, Progress & Pleasure is a collection of logos of brands that cannot possibly exist in today’s world, but could in a world that would overcome its issues. Each logo is available on a t-... [More]
Sacrilegious Statement Tees - This Printed Crop Top from Shop Jeen is Adorned with Jesus Imagery
SCORE: 4.1
Warm 5,749 Clicks Pub: Aug 30, 14
Sacrilegious Statement Tees
This Printed Crop Top from Shop Jeen is Adorned with Jesus Imagery
This printed crop top by O-Mighty is available on Shop Jeen’s web marketplace. Adorned with a graphic of Jesus and a backdrop of geometric imagery, the statement tee is nothing short of bold.... [More]
Religious Mismatched Rap Dresses - Show Your Swagger with This Novelty Rapper Dress with Lil' B
SCORE: 3.3
Mild 1,656 Clicks Pub: Nov 11, 13
Religious Mismatched Rap Dresses
Show Your Swagger with This Novelty Rapper Dress with Lil' B
Show off your satirical swagger with this too-ridiculous-to-believe, novelty rapper dress. The graphic shows Internet legend and rap troll Lil B (or as he calls himself Based God) photo shopped on... [More]