Location-Prompted Promotion

Campaigns turn to beacon technology for targeted reach-out tactics

Implications - Tailoring marketing approaches to be more responsive to consumer needs, brands are turning to technology like iBeacon for customized appeal. Offering apps and online platforms that help locate services or connect with others, retailers are combining the efficiency of location-based technology with a desire to create bonds with buyers, narrowing the technological gap between brand and consumer.
SCORE: 7.2
This Year and Warm Top 6 Examples: 28,785 Total Clicks Apr 14 - Feb 16
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Consumer Insight Topics: TechBusinessGadgetsRetail
Beacon-Powered Retail Platforms - Swirl's Mobile Marketing Platform Engages Consumers on a New Level
SCORE: 6.7
Hot 10,357 Clicks Pub: Jun 3, 14
Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New Level
Swirl Network’s iBeacon Mobile Marketing Platform recently won the Most Innovative Ad Technology at the 2014 MITX Awards. The annual award event celebrates digital creativity in New England.... [More]
Targeted Gum Promotions - Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
SCORE: 6.1
Hot 6,541 Clicks Pub: Sep 16, 14
Targeted Gum Promotions
Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
In partnership with loyalty app creator Collact, Mondelēz developed a chewing gum advertisement campaign that would help to further the reach of its Trident brand. The Collact app saves consumers... [More]
Smartphone Movie Theater Marketing - Mobiquity and Screenvision will Use Beacon Tech for Mobile Ads
SCORE: 7.1
This Year and Warm 1,202 Clicks Pub: Feb 20, 16
Smartphone Movie Theater Marketing
Mobiquity and Screenvision will Use Beacon Tech for Mobile Ads
Looking to interact with movie goers even more, Mobiquity and Screenvision have collaborated to create mobile ads that would be pushed out to smartphone users. Being that Mobiquity has had huge... [More]
Ice Cream Social Apps - Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
SCORE: 5.9
Warm 5,284 Clicks Pub: Sep 3, 14
Ice Cream Social Apps
Magnum's M-Pulse App Locates Nearby Treats with Beacon Technology
The M-Pulse app from Magnum is one that puts beacon technology to work in order to show users where their friends and family are in relation to the nearest place to get ice cream. The app is about... [More]
Custom Shopping Map Apps - ParknShop x Beacon Technology is a Useful Shopping App Concept
SCORE: 5.9
Warm 3,457 Clicks Pub: Sep 24, 14
Custom Shopping Map Apps
ParknShop x Beacon Technology is a Useful Shopping App Concept
This useful shopping app concept was developed by Emily Tang as part of a supermarket shopping experience design project. Tang’s proposed retail app utilizes beacon technology in order to make... [More]
Futuristic Shopping Beacons - The ‘Estimote’ Uses Your Smartphone to Customize Your Shopping Trips
SCORE: 5.7
Warm 1,944 Clicks Pub: Apr 30, 14
Futuristic Shopping Beacons
The ‘Estimote’ Uses Your Smartphone to Customize Your Shopping Trips
The Estimote Beacon is a tiny wireless device which broadcasts radio signals to smart devices, exposing the owners of those smart devices to personalized interaction and targeted marketing. When... [More]